5 Reasons Why Social Media is Important for SEO

What can social media provide in terms of SEO? At MWI we hear many of these inquiries from potential and current clients. Social media is a fast growing marketing channel that most companies have only just begun using in the last few years, however it’s very important to leverage particularly if you’re investing efforts in search engine optimization. Making and managing social media accounts is important for supporting SEO initiatives, but their benefits aren’t immediately obvious. Here are five reasons why social media is vital to SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some period of time. A social engagement is when people comment, like on, share or tweet about content. A piece of content that has the highest number of social engagements will have more social signals. Search engines analyze the social signals they receive, and use them as an indicator of quality when ranking content. This is a method for search engines to determine what people find most useful and what their algorithm deems as high-quality. If a piece of content has a high amount of social interaction the content can be classified.

2.) Link Building

It is long past the time that you could make a request for hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithms SEOs have to create links in the old fashioned way to create quality content that is linked-worthy. How do you get in touch with sites that would be willing to link to your content if asking them directly is thought to be an “unnatural” practice for building links? Social media is your solution. Social media can help you present your content in front of the right people, who could be attracted to link to it if it’s worth linking to. They will also promote your content to others increasing your influence.

3.) Content Amplification

No matter how top-quality your content is, it will not achieve much success without amplification. Email marketing is an effective method to increase the reach of your the content you create, but it won’t reach people in your marketing list. Social media allows you to reach new audiences with your content. After you have shared your content, the people who follow you will also connect with their friends when they are satisfied with the content. Then those people will be able to share it with their followers which will increase the reach of your content. In return, you earn lots of relevant traffic such as inbound links, branding awareness and social signals – all of which are utilized by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines will use your brand’s identity and awareness to determine the quality of your site and how reliable it ought to be when they rank it in their algorithms. Apart from boosting the quality of your content, social media also helps increase brand زيادة متابعين تويتر recognition. Google calls this co-citation. The creation of these co-citations via social media can help increase the trust Google has in your website , and will also help with search queries that are personalized.

5.) Social Indexing

Since search engines index social media sites these profiles are now showing in search results pages. This enables your brand to appear on search results when you type in branded search queries , which is more than the site of your business. But it gets even better than that. Individual tweets from Twitter were at one time indexed and displayed in search results, too which gave another means to ensure your content’s ranking in search. The service was temporary for a couple of months, until Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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