The Science of Memorable Brand Names

When making a name for a new product, service or firm, the number one rule is to make that new model name memorable.

The reason is obvious: If your buyer can’t bear in mind the name of your product, the probabilities that he or she will search it out – a lot less recommend it to someone else – are slim to none. Forgettable names are worthless. Memorable names are priceless.

The bad news is that most companies ignore this rule and find yourself with product names which can be about as memorable as a yesterday’s lunch. The great news is that you do not have to settle for a forgettable name. Creating memorable names is easier than you think.

All you have to do is take the next crash course in Nameonics – the science of memorable model names.

Nameonics (yes, I am a word geek, and sure, I made that name as much as make this article more memorable) combines “name” with “mnemonics.” As you could recall from English class, mnemonics are linguistic gadgets that are kind of like memory aids that make data easier to remember.

Listed here are six fundamental Nameonics you should use to make the brand names you create more memorable:


Like catchy jingles, names that rhyme often stick in an individual’s head whether they need it to or not. Rhyming works in multi-part names like Crunch ‘n Munch and in shorter names like YouTube. Different examples of rhyming embody Mellow Yellow, Lean Delicacies, and Reese’s Pieces.


The human brain is hardwired to answer and store visual imagery. That’s why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are really easy to remember. So when naming your new product, make sure to think in pictures as well as words.


Alliteration is one of the most typical mnemonic devices. To create an alliteration, begin every word within the name with the identical letter or sound. Bed, Tub & Past is an alliteration. Different examples embody Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms can be created by respelling an current word. Google is a respelling of the mathematics term “googol”. You can too make a neologism by combining words. Snapple is a mix of “snap” and “apple.”


Buzz, bang, and thump are all onomatopoeia – words that sound like what they stand for. Brand name examples of onomatopoeia include Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Strive adding some oomph to your names with onomatopoeia.


Need your new product to generate a Bunch-O-Business? Then a haplology may be just the ticket. To create a haplology merely take a 3-word phrase and abbreviate the one within the middle. Examples include Toys “R” Us, Bug-B-Gone, and Land O’Lakes.

This Ain’t Rocket Science

Nameonics is one science that doesn’t require an advanced degree to practice. Anybody can use rhyming, imagery and other easy Nameonic strategies to make their model name stand out from the competition and stick within the customer’s memory bank. Give it a try. You’ve got acquired nothing to lose however a boring, hard-to-keep in mind name.

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